This was the outcome for our Arjoviggins brief for D&AD. It was created along with designer and friend Andrew Lovell, also studying at Hull School of Art and Design. The brief was to create a viral advert promoting their creative paper range which would inspire designers to get involved and use Arjowiggins paper.
We decided that we would create a short movie made entirely from paper that would serve as the promotional viral to the brief. The animation towards the end of the video was the introduction to our outcome of involving other designers to take part. The animation was made just using samples of Arjowiggins paper to give the unique textures and colours shown. We stated that this would only be the first part of a long running animation and asked other designers/creatives to download our hypothetical swatch packs to continue the story as they saw fit, which would lead to one totally individual animation that they could be a part of.
This style and scale of animation is something that neither of us had ever done before but we were very pleased with the outcome. The photographing of the set alone took us 28 hours over 3 days, but was certainly worth it! Bring on the yellow pencil.
